Our Story

Insightful, creative and passionate about his work, Dyfrig is an experienced, award-winning coach and facilitator who provides learning solutions for individuals, teams and organisations. His aim is to give people the space to see their potential, regardless of their background or experiences, so they can improve their performance at work. As a qualified coach, he works with leaders to help them identify challenges, explore opportunities and feel confident about the decisions they need to make. As a Learning and Development professional, he collaborates with leaders to establish clear aims, then creates a plan for creation, delivery and evaluation.

Dyfrig has, for over 20 years, facilitated manager, leader, team and organisational development initiatives for Thomas Cook, Barclaycard and the BGL Group, including its most well-known brand, comparethemarket. He has partnered with Investors in People, the Centre for Creative Leadership, Ashridge and Visa Business Schools and the Chartered Management Institute to deliver learning solutions.

In addition to working with his own coaching clients and customers, Dyfrig works as an associate for a number of selected professional organisations who provide coaching and facilitate learning, virtually and in person across the globe.

About YOU. Development

Our Company

Since its creation, YOU. has supported a diverse range of organisations including; AB Agri, AstraZeneca, Attraction World Group, Bank of Ireland, Beeline Europe, BGL Group, Coventry Building Society, Elim Housing Association, Foster Gamko, Hobart UK, Ibiza Rocks Group, iGO4 Insurance, Keyline, The Bar Council, The Bar Standards Board, The Royal College of Veterinary Surgeons, Travis Perkins and the Scape Group and The Welsh Government.

Our Vision

A trusted and respected company that delivers transformational value to individuals and organisations.

Our Mission

We give people the space to see their potential, regardless of their background or experiences, so they can improve their performance at work.

Our Values



  • We will understand your organisation, its culture, people and needs
  • We find out what you need and why you need it
  • We offer transparent proposals and pricing


  • We build on agreed outcomes and work to agreed timeframes
  • We create coaching sessions, workshops and events that mee the needs of your organisation and its people
  • We challenge ourselves and allow others to challenge our thinking during the creative process


  • We care about what we do
  • We flex our style to meet your needs
  • We create space for people to learn and grow
  • We ask for feedback to continually improve what we do and how we do it

Our Environment Policy

We created our first Environment Policy in 2021, a simply yet important pledge to put energy, enthusiasm and commitment in our business, to help protect and restore our planet.

We've been improving performance for organisations globally for over eight years.

Ab Agri logo
Astrazeneca logo
Bank of Ireland logo
BGL Group logo
Coventy Building Society logo
ELIM Housing logo
CEF logo
Royal College of Veterinary Surgeons logo
Travis Perkins logo

Our Coaching Services

Coaching for Leaders

Coaching is a cost effective way of developing confidence, motivation and capability in individuals. Taking part in structured coaching conversations can help people reflect on a situation, discover solutions and create a plan to hold themselves and others accountable for positive change.

View our Coaching for Leaders service

Personality Assessment

Personality assessments increases our understanding of our individual preferences and behaviours. They enhance interpersonal understanding, support personal development and career choices by identifying our strengths and development areas.

View our Personality Assessment service

Learning and Development

Developing people is a critical business activity, even in the most challenging of times. Individual, team and business wide learning helps improve engagement, it helps retain your best people and it helps ensure they have the confidence, behaviours and the skills they will need for the future.

View our Learning and Development service

Where in the World

Map showing where YOU. Development has provided training and development across the globe.

What our clients say

Participant, Leadership Development Programme

I feel that the skills I've picked up during these modules have allowed for me to become a more balanced leader as I'm now much more aware of strengths and general development areas. It's also allowed me to be more structured in the way I lead a team and plan my time effectively.

Vice President, European Business

Throughout the whole pre-planning, delivery and post review, Dyfrig delivered an outstanding programme which has really made a difference to a large number of colleagues. He really listened to our needs and delivered on them, but as well as that he is a pleasure to engage and work with.

CEO, Global Travel Brand

...the exceptional Dyfrig Jenkins from YOU. Development expertly guiding us through the day, every member of the team has contributed significantly to the way we should really be doing things around here.

Transformation Director, National Bank

Great event - thanks for taking my call and responding to the challenge.

Participant, Leadership Development Programme

Just a note to say today was brilliant. Everything seemed to "Click" and fall into place from the last few sessions today. Looking forward to the next one, to learn even more.

Participant, Leadership Development Programme

Really useful session, it feels like I learned loads and have a lot of achievable actions. Thank you.


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